As a artist, what are you doing to prepare for the Christmas selling season?
That question was proposed on a major art discussion board on the day after the half-way-to-Christmas mark (June 26th). 
I have been looking ahead to this “season” and have been putting things into place. Here is what I answered…
- I will have twice as many items offered for sale in twice as many places as last year. My primary POD (Print On Demand) service is Fine Art America [which is where my USPictures.com domain currently lands] but I have actually been using Imagekind for much longer. I have also been adding inventory to RedBubble and will soon be adding Zenfolio into the mix. All four produce an excellent product and provide a wide array of product offerings for fine art photographs.
- I’m also beginning to organize images for my 2019 calendars – the ones for Ocean City, MD and the Indian River Inlet Bridge in Delaware have been popular in the past and I have another (hopefully) “hot” niche for this season, the Wild Ponies of Assateague Island. I would love to offer calendars at FAA but, alas, that is not to be. I use Zazzle for the calendar product line – along with jigsaw puzzles, clocks and ornaments.
- I should have at least a dozen more of my more popular images (prints and canvas only) available on Amazon within the next couple of months, bringing my total to 35-40 (or so). Imagekind promotes art pieces that have already proven to sell. I have several pieces that have sold there over the last 11 years.
- Continue to create daily Social Media posts on my Facebook Photography page and other Niche Pages. Twitter accounts for my photography and niche areas will have new tweets two or three times a week.
- I will also continue AdWords advertising. Continue? Ha! I already am – but didn’t know it – because someone else is paying for the ads. LOL (That will be the topic of another article.)
In summary, I am planning to have a good year.
How about you? What are you planning to do to enhance your holiday sales? (If you comment, please feel free to link to your own art website.)