Marketing – Bill Swartwout Photography

February 22, 2023February 22, 2023

Right Place Right Time Photo Tip

It is luck or is it preparation or a little of both – to capture that perfect photograph?

You never know when or where the perfect photo opportunity will present itself.

Capturing a moment with the perfect photo can be an elusive task. Being in the right place at the right time is essential for taking that perfect shot, but the equipment you have can also make or break your photo opportunity. Remember that the “best camera to have” is the one you have with you. That may not always be your professional rig. Fortunately, today, most of us always have a camera at hand because our phone cameras are highly capable devices. A 12 Megapixel image that you have is better than the 24MP (or larger) image sitting at home (or back in the car).

As an example, the image above was from our trip last fall – right in front out our Holiday Inn Express near Newton Falls, Ohio. We were leaving to go to dinner – the light was perfect, the autumn foliage was spectacular and the sky was a beautiful blue. My Olympus gear was packed away back upstairs and it would have taken 15 minutes or so to come back with the “right” gear. After 440 miles of driving, we were tired and hungry, so I grabbed a few shots with my iPhone 12. I also thought (planning ahead, right?) that the morning sun would provide wonderful light for that same tree, albeit from a different angle. However, the next morning it was very windy and raining and nearly all the leaves were gone. Right place at “exactly” the right time, right?

Rainbow Panorama Olivees Mountain St. Kitts — Rainbow Panorama over Olivees Mountain on St. Kitts Island. This rainbow appeared after a quick morning shower that happened while enjoying a late morning coffee on the deck of a cruise ship. The rainbow would not wait for a “better” camera than the old iPhone 6 I had at the time. Yes, this image has sold multiple times.

When you’re out and about looking for a great photo opportunity, it helps to have the right tools. Having the best camera on hand can make all the difference in capturing a stunning shot. However, if you’re caught without your professional setup, don’t worry – you likely have a fully-capable camera in your pocket or purse.

Here’s another example that arose just last night (seriously, the night before I wrote this article) while walking along the dunes line at Myrtle Beach, SC. We come here to escape the cold for a few weeks (snowbirds?) and I was out planning where I might get some nice sunset views/shots while we are here. The sky and setting sun were nothing special so I just went for a “planning” walk to set up for future sunsets. As I was heading back to the condo I looed away from the setting sun and saw a cloud with amazing light and color.

colorful cloud over atlantic ocean myrtle beach sc — Colorful Cloud over the Atlantic Ocean at Myrtle Beach, SC

I’m sure you can guess what “camera” I used for that image. Remember, 12MP in your hand trumps 24MP back in the condo.

Yes, photographs by Bill Swartwout are for sale as wall art and on a variety of home decor items.

Link to: Leaf Peeping in Newton Falls

Link to: Rainbow Panorama over Olivees Mountain

Link to the: Bill Swartwout Photography Gallery

January 2, 2023March 31, 2023

A Marketing Challenge for the Year 2023

This is a follow-up marketing challenge to what was started in January 2022.

This is NOT a New Year’s Resolution – they don’t usually work. This is a re-commitment of something I did in January last year to jump-start my art photography business. It worked very well last year – and positive results/metrics were shared here on this website.

This year I am modifying the goals just a bit to make a longer-term commitment well within reach. I am continuing to wean myself from social media and put more emphasis on positive results from the major search engines. I want to (need to) increase the organic search results that bring people to see my photography and my galleries on the various POD (Print On Demand) art production companies that host my gallery stores – listed in the site menu.

Blue Flams heating the Tea Pot — Let me get the fire lit and get underway.

The goal is to create one new article per day for the entire first quarter of 2023.

The caveat is that I will give myself weekends off. (Hey, I am supposed to be retired.) I also will not adhere to a strict schedule. That means, overall, I will publish an average of 5 articles per week on one or more of my websites, 20/21 per month for January, February and March. (Yes, I will count this article among the list below…)

Obviously, this particular article will be a Work In Progress

OK, so March did not make the cut. We were on an extended vacation and I “finally” realized that doing a daily article was distracting. I will pick this activity up once we return home and things get back to normal (whatever that may be).

Results

Metrics and more… TBD

December 27, 2022December 27, 2022

Why Do I Spell Bill Swartwout Incorrectly?

I purposely typosquat my own “billswartwout.com” and “billswartwoutphotography.com” domain names to retain more website visitors.

First, let’s get this out of the way: I have a love/hate relationship with typosquatting. I love it because it’s a great way to get additional traffic to my website. I hate it because it’s often used by nefarious individuals to scam people. I do not do the “scam stuff” that gives domain squatting a bad name. OK, lets move on…

Our family has been here a very long time. The original Swartwout to come to the “new world” sailed with Henry Hudson and helped establish the trading post at New Amsterdam, today known as Manhattan. Brigadier General Jacobus Swartwout was the highest ranking officer in the Revolutionary Army in the state of New York.

jacobus swartwout homestead in swartwoutville, NY — The original homestead of Jacobus Swartwout in Swartwoutville, NY

My surname, Swartwout, is a difficult name – to pronounce and to spell. The second “w” is silent but no one knows. Couple that with the full website name(s) and it can easily be confusing.

I want to make sure that when people type in my domain name they are taken to my website. By “typosquatting” my own domain name I can do this. The name SWARTWOUT is often, very often, misspelled SWARTOUT – without the second “w” in place. There is, in fact, a variation of my surname that is correctly spelled that way. There are two more spellings, SWARTHOUT and SWARTWOOD, that are also variations of the “original” SWARTWOUT. But the most common error, by far, is to leave out the second “w” in the name.

swartwout coats of arms — The Swartwout Family Coat of Arms with spelling variations of the name.

Of course there is a town (actually a Hamlet, a VERY small town) of Swartwoutville in the state of New York.

Sign at Swartwoutville, ny — Welcome to the Hamlet of Swartwoutville, a Hudson Valley Greenway Community

Examples:

Link: BillSwartout.com –> BillSwartwout.com

Link: BillSwartoutPhotography.com –> BillSwartwoutPhotography.com

It is luck or is it preparation or a little of both – to capture that perfect photograph?

This is a follow-up marketing challenge to what was started in January 2022.

The goal is to create one new article per day for the entire first quarter of 2023.

January Articles

February Articles

March Articles

I purposely typosquat my own “billswartwout.com” and “billswartwoutphotography.com” domain names to retain more website visitors.

My surname, Swartwout, is a difficult name – to pronounce and to spell. The second “w” is silent but no one knows. Couple that with the full website name(s) and it can easily be confusing.