Foreseeable, attainable and lofty goals to move my business forward.
A wise man, Benjamin Franklin, once said, “If you fail to plan you are planning to fail.” With that in mind, I’ve been looking at a few marketing goals for my Bill Swartwout Photography business for the coming year.
Attainable goal: A couple weeks ago I started back at my earliest upload folder and began making black and white versions of images where B&W actually “works” well. In doing that, I am updating (cleaning, culling, rearranging) keywords and adjusting descriptions as needed. I have been selling a few black and white images and, with a greatly increased inventory, hope to sell even more in 2021. That project will likely add 500 +/- images to my current gallery total at USPictures.com.
Attainable goal #2: Increase my web presence of individual sites (blog and image style) that support my better-selling themes/collections.
Examples: https://www.FortMcHenry.net – https://www.IndianRiverBridge.com – https://www.MyPhoneography.com.
Attainable goal #3: Redefine my personal website to better focus on photography. I’m trying to be/act (more) retired – so I want to eliminate all old affiliate marketing “stuff” and clean out extraneous and obviously dated posts/articles.
Lofty goal: Double my current inventory by the end of 2021.
But – first and foremost – my photography must remain fun.
YOUR THOUGHTS? Please leave a comment…
