U.S. Pictures – Fine Art Imagery & More…
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I am in the process of resurrecting an old travel/destination website, Visit Ocean City at www.OCtheBeach.com, that had a major server crash last year. I am also repurposing it to be an art and entertainment resource for the Ocean City area. We live two miles from Ocean City and do like the music/entertainment at many venues in the area. I will focus on our favorite entertainers and venues within the Beach Resort Area from OCMD to Bethany Beach and Rehoboth Beach because those are the ones with which we are most familiar.
The focus on Ocean City art will, of course, feature photography by me – and be billed/promoted as Bill Swartwout Photography and USPictures. For “Visit Ocean City” I have chosen to feature Pictorem as our POD (Print On Demand) fulfillment partner because they offer free ground shipping within the United States and Canada, where most of our site viewers reside. The produce high quality work and have a satisfaction guarantee. See the intro article here: Ocean City Art Gallery.
For many years, OCtheBeach.com was a premier travel directory for the Ocean City area and provided information about local businesses and, of course, a way to book a hotel room. The original site was launched in Late May of 1999 and served for nearly two decades as one of the more popular Ocean City Websites. We were even a member of the Ocean City Chamber of Commerce for 11 years – until they started to directly compete in the hotel reservations market, which was our main source of revenue.
OCtheBeach.com is being “reborn” to coincide with its 23rd “birthday” and is, once again, providing value to Ocean City visitors. There are myriad other websites and (of course) Facebook sites and groups that extol the virtues of every place to dine, stay and play. Visit Ocean City will offer a slightly different “view” of the Beach Resort. We hope you, too, will find it useful.
Let’s begin with a caveat: One must keep in mind that I am comparing January numbers, one of the slowest sales months, to December and the holiday shopping season. Therefore, I believe any growth AT ALL is a significant increase.
One is tempted, possibly because of innate vanity to describe success based on feelings or “what I think” is happening. That is all a feel good, pat yourself on the back, reaction and may be OK in general conversation. However, what follows is my sharing of actual data, the metrics of which are derived from the Analytics service from Google and from AWStats, an internal statistics package on my leased server space.
Remember the rationale for this is a rebranding of my USPictures domain and to create more SEO “juice” (search engine results) for my own sites – rather than for the stockholders of FB, Twitter or any POD with a forum.
While I have several blog/websites related to (supporting) several of my art photography collections, I have chosen to focus the first part of the year on my personal blog at BillSwartwout.com and my “rebranded” site targeting United States landscape/seascape images at USPictures.com.
USPictures.com was “moved” from being pointed to my premium site at Fine Art America to its own server space in mid-December so I could offer more choices for my customers, including the Free Shipping at Pictorem, another quality POD (Print on Demand) company. See “Rebranding and an Art Challenge.”
Therefore the numbers for USPictures.com and BillSwartwout are based on a comparison of daily averages, not one month vs another month. This is to keep things on an even keel, so to speak.
I am not sharing actual numbers, just percentages. The following percentages increases are for BillSwartwout.com & USPictures.com, respectively
Number of Visits: 124% and 189%
Page Views per Visit: 187% and 174%
SEO/Organic Search Results: 175% and 325%
Averaging all of those results yield an average growth in one month of “Daily Posting” of nearly 200% (195.6% to be exact).
But Wow, those Organic Search Results, a 250% increase, are far better that what I was hoping to see at the one-month mark. That means the longer I can keep growing the sites’ SEO the less dependent I am on Social Media.
Hey, these increases are after only one month of Daily Article Posting, or Blogging, if you like. Imagine what may/will happen after another couple of months. Or the whole year. Not too crabby, eh? – Er, I mean, not too shabby.
Right?
Geno Prussakov, a long-time affiliate marketing colleague, about a dozen years ago, decided to try posting one new article every day for a solid year in order to help his business grow. He did and it did. AM Navigator at https://www.amnavigator.com is one of the best Outsourced Program Management Agencies in the world today. I am proud to call Geno a friend.
I would certainly appreciate any observations or comments you care to make (below). Your critique or insights may help me improve my outlook and or marketing strategy.