Photography & Business Goals for the New Year

Foreseeable, attainable and lofty goals to move my business forward.

A wise man, Benjamin Franklin, once said, “If you fail to plan you are planning to fail.” With that in mind, I’ve been looking at a few marketing goals for my Bill Swartwout Photography business for the coming year.

Attainable goal: A couple weeks ago I started back at my earliest upload folder and began making black and white versions of images where B&W actually “works” well. In doing that, I am updating (cleaning, culling, rearranging) keywords and adjusting descriptions as needed. I have been selling a few black and white images and, with a greatly increased inventory, hope to sell even more in 2021. That project will likely add 500 +/- images to my current gallery total at USPictures.com.

Attainable goal #2: Increase my web presence of individual sites (blog and image style) that support my better-selling themes/collections.
Examples: https://www.FortMcHenry.nethttps://www.IndianRiverBridge.comhttps://www.MyPhoneography.com.

Attainable goal #3: Redefine my personal website to better focus on photography. I’m trying to be/act (more) retired – so I want to eliminate all old affiliate marketing “stuff” and clean out extraneous and obviously dated posts/articles.

Lofty goal: Double my current inventory by the end of 2021.

But – first and foremost – my photography must remain fun.

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