facebook – Bill Swartwout Photography

And I plan to remain tweeting as long as it is beneficial to my business.

There has been a lot of misinformation spreading around social media about the “demise” of Twitter after its acquisition by Elon Musk. I’m not seeing that demise at all. In fact, I am seeing increased engagement, fewer scam posts, fewer (obvious) bot posts and fewer misleading advertisements.

twitter screenshot for article — Twitter profile header as might be seen by a “follower” of my twitter feed.

However, many people are being led astray by the naysayers and meme posts on Facebook and other social media sources. Many of the people sharing, adding negative comments and bashing twitter have little or no first-hand knowledge themselves.

Here is a recent interchange I experienced on Facebook that illustrates the twitter-bashing that has become prevalent. I created a Facebook post asking people to head on over to my Twitter Photography Page and give me a follow (thanking them in advance).

Please hop on over and “follow” my (more general) Twitter Photography Page at https://twitter.com/Beachy (TIA).

5 comments
1) Commenter: you’re on Twitter? geez.
2) Reply: (to Commenter) – been there (started for business) back in 2007. Why “geez”?
3) Commenter: because Musk is a lunatic.
4) Reply: (to Commenter) – Evidently you are not a Twitter user – who can actually see improvements in the platform over the last several weeks. Sadly, you must be a believer of Facebook memes (which are mostly created by foreign bots).
5) Commenter: Oh please…resorting to personal insults? get over yourself.

I must apologize if that someone took offense, thinking I intended a personal insult. I actually believed the commenter was not speaking from personal experience. (And, somehow, I do not believe that person has any real Twitter experience. )

Well, anyway, I’ll stick with the platform and am even happy to subscribe (pay a few bucks a month) to be a “Verified” Twitter user (with the small blue checkmark). That small fee may help support the platform but, more importantly, it will also discourage the nefarious plague of demons (spambots and scammers) emanating from the depths of Hades. (Maybe Facebook should take note.)

Finally…

Twitter has been, and will remain, one of the marketing tools I use for sharing (and selling) my landscape/seascape photography. Why? Simply because it works.

If you are a twitter user would care to give me a follow on Twitter, click here: https://twitter.com/Beachy. Thank you.

office studio at the indian river inlet bridge — My office/studio at the Indian River Inlet Bridge near Bethany Beach, Delaware.

SEO should resolve to my websites – not someone else’s.

Yes, that’s me at the controls of an AT-6 “Texan.” Now I need to take control of my own marketing efforts.

Content that I create should benefit me and my business. Whenever I post on Social Media that content helps attract visitors to the benefit of the stockholders of Facebook or Twitter or wherever. When I post to a forum, the basic SEO benefits go to the owner of that forum. There is, however, a compromise in that some judicious posting to a forum or social media may have the residual effect of sending a visitor to my site(s). Therefore I am not abandoning…just making changes and redirecting the bulk of my efforts.

My aim is to wean myself from a lot of social media and from posting on forums (quite so much). I’m not talking about a “cold turkey” removal from social media but, instead, a re-focusing of my posting efforts. I have have begun a rigorous campaign of article publishing (blogging) on several of my sites (mostly BillSwartwout.com and USPictures.com) that support my art photography. I am sharing photographs and places of where we have traveled. I am also sharing some marketing insights – here on “my site” rather than there on “their” sites. My goal this year is to publish one new piece per day ( on average) for 2022. At the end of January, as I write this, I am ahead of my goal by a half dozen new blog posts.

Posting on SM and forums is good SEO for “them/those.” I am striving for increased search engine clicks for “me” and my photography. So far it is working – I am seeing a two-fold increase clicks from Google and Bing this month compared to December (and there is still nearly a week to go in January). Unique visitors and page views are up, as is bot traffic (the stats on my server separate the two so I can see “real numbers” of visitors).

I want to create articles and photographs that help me, both in the short term and long term. I’ve had some success on Facebook, but I’ve never been able to fully monetize it. With all due respect to the owners of Facebook, Twitter and other social media sites, I have to focus on my own business. I have to be more deliberate in what I post and how I use social media. While I do have a Facebook page(s) and Twitter accounts, I need to keep in mind: there are no real (do-follow) links back to my sites. So why do I need them? Why do I care about “likes” or comments? What does that do for ME? Well, I do receive visitors from those sites and, yes, some of those visitors buy my art photography. Therefore, I am not being “ungrateful” for the work that these sites do for me; instead, I see it as running in place. I just need to keep in mind that the ultimate goal for SEO is rank well on search engines by creating original content that people want to read and share (link back to).

With that said, I am using FB and Twitter to help promote my new articles. For example, an article I published two hours ago (just before I wrote this paragraph) has already had 31 views, with 24 of them coming directly to that post from Social Media. The others were likely me (for one or two) and some from people landing on the home page of BillSwartwout.com where “The Making of a Classic Bridge Photograph” was that first article.