Tag: website

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Why Do I Spell Bill Swartwout Incorrectly?

I purposely typosquat my own “billswartwout.com” and “billswartwoutphotography.com” domain names to retain more website visitors.

First, let’s get this out of the way: I have a love/hate relationship with typosquatting. I love it because it’s a great way to get additional traffic to my website. I hate it because it’s often used by nefarious individuals to scam people. I do not do the “scam stuff” that gives domain squatting a bad name. OK, lets move on…

Our family has been here a very long time. The original Swartwout to come to the “new world” sailed with Henry Hudson and helped establish the trading post at New Amsterdam, today known as Manhattan. Brigadier General Jacobus Swartwout was the highest ranking officer in the Revolutionary Army in the state of New York.

jacobus swartwout homestead in swartwoutville, NY
The original homestead of Jacobus Swartwout in Swartwoutville, NY

My surname, Swartwout, is a difficult name – to pronounce and to spell. The second “w” is silent but no one knows. Couple that with the full website name(s) and it can easily be confusing.

I want to make sure that when people type in my domain name they are taken to my website. By “typosquatting” my own domain name I can do this. The name SWARTWOUT is often, very often, misspelled SWARTOUT – without the second “w” in place. There is, in fact, a variation of my surname that is correctly spelled that way. There are two more spellings, SWARTHOUT and SWARTWOOD, that are also variations of the “original” SWARTWOUT. But the most common error, by far, is to leave out the second “w” in the name.

swartwout coats of arms
The Swartwout Family Coat of Arms with spelling variations of the name.

Of course there is a town (actually a Hamlet, a VERY small town) of Swartwoutville in the state of New York.

Sign at Swartwoutville, ny
Welcome to the Hamlet of Swartwoutville, a Hudson Valley Greenway Community

Examples:

Link: BillSwartout.com –> BillSwartwout.com

Link: BillSwartoutPhotography.com –> BillSwartwoutPhotography.com

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Resurrecting an old but popular Ocean City website.

A travel/business directory style site is being repurposed for local art and entertainment.

I am in the process of resurrecting an old travel/destination website, Visit Ocean City at www.OCtheBeach.com, that had a major server crash last year. I am also repurposing it to be an art and entertainment resource for the Ocean City area. We live two miles from Ocean City and do like the music/entertainment at many venues in the area. I will focus on our favorite entertainers and venues within the Beach Resort Area from OCMD to Bethany Beach and Rehoboth Beach because those are the ones with which we are most familiar.

The focus on Ocean City art will, of course, feature photography by me – and be billed/promoted as Bill Swartwout Photography and USPictures. For “Visit Ocean City” I have chosen to feature Pictorem as our POD (Print On Demand) fulfillment partner because they offer free ground shipping within the United States and Canada, where most of our site viewers reside. The produce high quality work and have a satisfaction guarantee. See the intro article here: Ocean City Art Gallery.

Bill Swartwout Photography Ocean City MD Header Image

For many years, OCtheBeach.com was a premier travel directory for the Ocean City area and provided information about local businesses and, of course, a way to book a hotel room. The original site was launched in Late May of 1999 and served for nearly two decades as one of the more popular Ocean City Websites. We were even a member of the Ocean City Chamber of Commerce for 11 years – until they started to directly compete in the hotel reservations market, which was our main source of revenue.

OCtheBeach.com is being “reborn” to coincide with its 23rd “birthday” and is, once again, providing value to Ocean City visitors. There are myriad other websites and (of course) Facebook sites and groups that extol the virtues of every place to dine, stay and play. Visit Ocean City will offer a slightly different “view” of the Beach Resort. We hope you, too, will find it useful.